The top DAU markets are Colombia, Morocco, and Saudi Arabia. Pakistan, Bangladesh, and MENA contribute 90 percent to the user base, while India’s share is 10 percent. Even though DAU’s have come down with the lifting of lockdowns, Ludo Star and Parchisi Star are seeing six million DAUs from 15 countries. Overall, the games have been downloaded 125 million times, up from 50 million in 2018. “DAUs started going up as soon as Europe went into a lockdown ,” Afsar reveals. In April 2020, Gameberry Labs’ DAUs peaked at 15 million. Social multiplayer games gave them a chance to have fun and also bond with friends and family virtually. Playing to win: Online gaming goes mainstream, India to have 657M gamers by FY25 Pandemic-led growth and user statsĪs the pandemic compelled people to stay indoors, drying up most avenues of recreation, they turned to social gaming in a big way.
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